Contextual advertising

You've probably heard of the terms "Ad Blocks" and "Ad Links" in almost every sentence from online advertising agencies. This type of advertising offers very fast adoption and very high performance. You just need to register, create a mailbox, set up campaigns, pay, and you can advertise on many sites, which is why it is so popular.

Where do these ads appear?

Mailboxes and advertising links are displayed on search engine websites such as Google, Onet.pl , WP.pl , as well as on the private websites of individual advertisers. In search engines and catalogs, they usually appear on the right or in one of the first color-highlighted search results. On private pages, they appear in different places, depending on the individual decision of the publisher, although the most clickable are almost always those that appear in the middle of the page or in the place of the upper-left menu, as well as those that mimic the natural elements of the page. For more information about ad placement, see, for example, the Google Optimization Tips for publishers page.

Where did the name "contextual advertising" come from?

Advertising in this form automatically adjusts to the content of the page. In practice, it looks something like this: when someone searches the ebusiness search engine, the contextual advertising system searches its resources for boxes, the creators of which have stipulated that they want their ads to appear under such a slogan and display these ads. Similarly, with private pages that display ad blocks, the mailbox system assigns the appropriate keywords to each page, and then adjusts advertising based on them.

Due to its contextual nature, this advertisement offers really great opportunities for targeting the target audience. For example, we advertise inexpensive apartments in advertising boxes. This allows you to set up ads only on websites related to apartments, rentals, and real estate. In other words, we're showing a potential customer what they were looking for!

How much does it cost?

In the systems discussed in this article, payment is made for clicking on the link, i.e. for the number of visits to this page. The cost of such a click on Polish advertising sites varies from a few pennies to several zlotys (advertising in English is definitely more expensive).

CPC cost per click is determined at auction. For example, imagine that 10 advertisers want to advertise using the keyword "e-business", while there are only 3 such ads on the publisher's page with this keyword, only the 3 for which the advertiser has selected the maximum return will be displayed. While the offer may look smaller than other reputable gaming sites, Melbet compensates with favourable terms and conditions. Using the melbet promo code today offers premium access to this package. Other terms and conditions are available, which we will discuss soon. Melbet’s casino welcome bonus is more generous than its sports betting offer. Claiming the welcome and first deposit bonuses at Melbet is simple, another top feature that gives this site a high rating. Melbet, like other operators, requires players to complete basic verification processes before claiming the bonus. Here’s how to land the welcome offer.